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  • Australian Exclusive

I ❤ Campbell

Campbell Addy (GHA/GBR) / Exhibition Design by Ibby Njoya (CMR/GBR)

Campbell Addy’s images are about the beauty of humans, about difference, about being seen. This international photographer’s work has won many awards, including the prestigious Isabella Blow Award for Fashion Creator in 2023. In 2025 Campbell Addy: Feeling Seen with National Geographic’s Photographer Series, was nominated for Outstanding Documentary at the 36th Annual GLAAD Media Awards and the series received a 2024 Peabody award.

His work has featured in magazines including Dazed, i–D, Rolling Stone Magazine, The Wall Street Journal, Time and Vogue, and campaigns for global brands including YSL, Cartier, Apple and MAC. A graduate of Central Saint Martins College of Art, Addy is one of the few Black photographers uplifting Black models and talent in the fashion industry. His unique artistic vision – marked by rich cultural narratives, dynamic movement, and bold compositions – has redefined contemporary fashion photography. His work has graced the covers and editorials of leading magazines, portraying icons such as Naomi Campbell, Beyoncé, and Lizzo.

Addy’s journey is as powerful as his work. Raised in South London, he faced adversity after coming out as a gay man, leaving his Jehovah’s Witness family, and experiencing homelessness. His passion for photography became his refuge and pathway to success, fueling his drive to create meaningful art. Beyond his photography, Addy is a changemaker in the industry. He founded Niijournal, a biannual art and culture magazine, and an agency for Black models, promoting inclusivity in the industry.

His first solo exhibition, Campbell, premiered in London in 2023, blending photography, painting, and film within an immersive space designed by British-Cameroonian designer Ibby Njoya. Now, exclusively reimagined at the Ballarat International Foto Biennale 2025,  Campbell presents Addy’s most compelling works, including the self-portrait John Baptist, striking fashion images, and the film Decolonise My Tongue with Love, shot in Ghana exploring love and identity.

Main image: Campbell Addy, I Love Campbell, 2023
Image carousel:  Astrid Mulder, Ibby Njoya and Campbell Addy in Ballarat, 2024; Campbell Addy, The First Rainbow, 2023; Campbell Addy, I will never stop missing you 1, 2025.

Presented in partnership with New School Represents.

Proudly supported by The Mitchell Family.

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